ISM - Level 4 Diploma in Sales and Marketing Management

Course Overview

Level 4 qualifications are designed for sales professionals in an operational sales role, often managing others and allocating resources. They cover the theoretical and practical sales and marketing knowledge and skills required by aspiring sales managers and practicing sales managers to enable them to succeed in the workplace.

What you study

Units covered within this qualification include:

  • Managing responsible selling
  • Understanding segmentation, targeting and positioning
  • Managing a sales team
  • Operational sales planning; Sales negotiations
  • Analysing the marketing environment
  • Finance for sales managers
  • Writing and delivering a sales proposal

To achieve the Level 4 Diploma in Sales and Marketing Management, 41 credits are required.

All units will be internally assessed by the centre and externally verified by the ISM.

Duration and Attendance

The delivery method of the Level 4 Diploma in Sales and Marketing Management may include open, distance, blended or online learning.



Entry Requirements

There are no specific entry requirements for these qualifications, however learners admitted to the programme should have sufficient experience, aptitude and ability at the right level to undertake the learning and assessment. This may be satisfied with evidence of undertaking other qualifications in sales and marketing such as ISM Level 3, work experience or by interview with the tutor.


The Level 4 qualifications provide opportunities for progression to other qualifications at the same or higher levels and they support learners in meeting the knowledge and skills requirements for employment within sales. A number of single-unit Level 4 Awards can be built up over time to progress to the Level 4 Certificate in Sales and Marketing or the larger Level 4 Diploma in Sales and Marketing.

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