ISM - Level 3 Diploma in Sales and Marketing

Course Overview

Level 3 qualifications are designed for sales professionals who are honing their sales and business development skills, who may be aspiring to team management.

What you study

There are 4 mandatory units:

  • Understanding laws and ethics of selling
  • Preparing and delivering a sales presentation
  • Handling objections, negotiating and closing sales
  • Understanding influences on buyer behaviour

A minimum of 4 further optional units are required to achieve the Diploma.

All units will be internally assessed by the centre and externally verified by the ISM.

To achieve the level 3 Diploma in sales and marketing 37 credits are required.

Duration and Attendance

The delivery method of the level 3 Diploma in Sales and Marketing may include open, distance, blended or online learning.

Entry Requirements

There are no specific entry requirements for these qualifications, however learners admitted to the programme should have sufficient experience, aptitude and ability at the right level to undertake the learning and assessment. This may be satisfied with evidence of undertaking standard grades, other sales and marketing qualifications such as ISMM level 2, work experience or by interview with the tutor.


The level 3 Diploma provides opportunities for progression to other qualifications at the same or higher levels and they support learners in meeting the knowledge and skills requirements for employment within sales. A number of single-unit Level 3 Awards can be built up over time to progress to the Level 3 Certificate in Sales and Marketing or the larger Level 3 Diploma in Sales and Marketing.

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