ISM - Level 5 Diploma in Sales and Account Management

Course Overview

Level 5 qualifications are designed for established or aspiring sales managers, account managers, regional sales managers or regional/key account managers.

What you study

There are 3 Mandatory units:

  • Managing responsible selling
  • Understanding and developing customer accounts
  • Understanding the integrated functions of sales and marketing

A minimum of 4 further optional units are required to achieve the Level 5 Diploma.

All units will be internally assessed by the Centre and externally verified by the ISM.

To achieve the Level 5 Diploma in Sales and Account Management, 44 credits are required.

Duration and Attendance

The delivery method of the Level 5 Diploma in Sales and Account Management may include open, distance, blended or online learning.



Entry Requirements

There are no specific entry requirements for these qualifications, however learners admitted to the programme should have sufficient experience, aptitude and ability at the right level to undertake the learning and assessment. This may be satisfied with evidence of undertaking other qualifications in sales and marketing such as ISM Level 3 or 4, work experience or by interview with the tutor.


Learners can progress to ISM Level 6 qualifications or similar Level 6 qualifications with sales and marketing content. A number of single-unit Level 5 Awards can be built up over time to progress to the Level 5 Certificate in Sales and Account Management or the larger Level 5 Diploma in Sales and Account Management.

Career Paths

The Level 5 qualifications provide opportunities for progression to other qualifications at the same or higher levels and they support learners in meeting the knowledge and skills requirements for employment within sales.

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